Prof.Dr. Leyla Özer

Email:leyla@hacettepe.edu.tr
Telefon: +90 312 297 87 00 / 136
Anabilimdalı:Pazarlama
Akademik İlgi Alanları:Pazarlama Stratejileri, Hizmet Pazarlaması,Tüketici Davranışları, Müşteri Tatmini

Eğitim Durumu

  • Lisans Hacettepe Üniversitesi - İşletme Yönetimi Bölümü, 1980 - 1985
  • Yüksek Lisans Hacettepe Üniversitesi - İşletme Yönetimi Bölümü, 1985 - 1988
  • Doktora Hacettepe Üniversitesi - İşletme Yönetimi Bölümü, 1990 - 1998

Makaleler

    SCI, SSCI, AHCI, SCI-E, ESCI İndeksli Dergi

  • T Şen Küpeli, L Özer, 2020; " Assessing Perceived Risk and Perceived Value in the Hotel Industry: an Integrated Approach", Anatolia, Cilt: 1, Sayı: 31, Sayfa: 111-130 , [SSCI].
  • Özer, L., P. Başgöze, A. Karahan, 2017; " The Association between the Perceived Value and Patient Loyalty in Public University Hospitals in Turkey ", Total Quality Management and Business Excellence, Cilt: 28, Sayı: 7, Sayfa: 782-800, [SSCI].
  • Diğer Uluslararası İndeksli Dergi

  • Boz Semerci, A., L. Özer, 2018; " Recovery Behaviours in Education: The role of Innovativeness and Emotional Intelligence. ", Journal of Psychological and Educational Research, Cilt: 1, Sayı: 26, Sayfa: 69-89, [Other International Indexed Journal].
  • Özer, L., B. Gultekin, 2015; " Pre- and Post-purchase Stage in Impulse Buying: The Role of Mood and Satisfaction", Journal of Retailing and Consumer Services, Cilt: 1, Sayı: 22, Sayfa: 71-76, [Other International Indexed Journal].
  • Özer, L., B. Gultekin, S. Aydın, 2015; " Türkçe ve Yabancı Dilde Marka İsmi Kullanılmasının Algılanan Kalite ve Satınalma İsteğine Etkisi ", Sosyoekonomi, Cilt: 24, Sayı: 23, Sayfa: 131-142, [Other International Indexed Journal].
  • Özer, L., Ü.Kement, B. Gultekin, 2015; " Genişletilmiş Planlanmış Davranış Teorisi Kapsamında Yeşil Yıldızlı Otelleri Tekrar Ziyaret Etme Niyeti. ", Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Cilt: 4, Sayı: 33, Sayfa: 59-85, [Other International Indexed Journal].
  • Özer, L., Pınar Başgöze, 2014; " Does the Consequences of Overall Service Quality and Transaction Specific Service Quality Differ?", International Journal of Business and Management Review, Cilt: 1, Sayı: 2, Sayfa: 52-65, [Other International Indexed Journal].
  • Özer L. , B. G. Burul, B. Gültekin, 2013; " Bankacılık Sektöründe Müşteri Değerinin Marka Algıları ve Müşteri Sadakati Çerçevesinde İncelenmesi", Sosyo Ekonomi Dergisi, Cilt: 1, Sayı: 19, Sayfa: 295-315, [Other International Indexed Journal].
  • Basgöze,P , Özer L., 2012; " Effects of Brand Credibility on Technology Acceptance Model: Adaptation of the Model to the Purchase Intention", International Journal of Humanities and Social Science, Cilt: 20, Sayı: 2, Sayfa: 292-298, [Other International Indexed Journal].
  • Gültekin,B. & Özer, L., 2012; " Store Images’ Influence on Perceived Quality of Store Brands and store Brand Purchasing Behavior", Mediterranean Journal of Social Sciences, Cilt: 2, Sayı: 3, Sayfa: 189-195, [Other International Indexed Journal].
  • Basgöze,P., Özer L., 2012; " Gender Effect on Brand Credibility and Purchase Relation: Does BC Vary Among Different Brands.", International Journal of Arts and Commerce, Cilt: 5, Sayı: 1, Sayfa: 58-69, [Other International Indexed Journal].
  • Özer, L.,G. Bozkurt, A.E. Sertoğlu, 2012; " Internet Bankacılığında Banka Değiştirme Niyetini Etkileyen Faktörler", İşletme Araştırmaları Dergisi, Cilt: 4, Sayı: 4, Sayfa: 141-156, [Other International Indexed Journal].
  • Özer, L., G. Acikdilli , 2012; " Innovation Adoption and Diffusion in the Industrial Markets: An Emprical Research on the Small and Medium Size Enterprises in Ankara-Ostim", International Journal of Humanities and Social Science, Cilt: 23, Sayı: 2, Sayfa: 121-132, [Other International Indexed Journal].
  • Gültekin,B. & Özer L., 2012; " The Influence of Hedonic Motives and Browsing on Impulse Buying", Journal of Economics and Behavioral Studies, Cilt: 3, Sayı: 4, Sayfa: 180-189, [Other International Indexed Journal].
  • Özer, L., A. Ergeneli ve V. Hamidli, 2010; " Satınalma Sonrası Tatminsizlik Durumundaki Tepkiler: Türkiye ve Azerbaycan’da Bir Araştırma", Anatolia Turizm Araştırmaları Dergisi, Cilt: 1, Sayı: 21, Sayfa: 121-127, [Other International Indexed Journal].
  • Özer, L. Ergeneli , A. Karan, M.B., 2006; " "Risk and Return Perception and the Investment Preferences of Investors and Specialists: Evidence from an Emerging Market"", Eurasian Review of Economics and Finance, Cilt: 1, Sayı: 2, Sayfa: 10-20, [Other International Indexed Journal].
  • Gültekin, B. Özer, L., 2005; " “Identification of Store Image Dimensions: Customer’s point of view”", Journal of Sociological Research, Cilt: 2, Sayı: 8, Sayfa: 88-116, [Other International Indexed Journal].
  • Diğer Dergi

  • N. Yücel, L. Özer,, 2006; " "The Interrelations between Relationship Marketing, Firms Cooperations and Trust"", Hacettepe University Journal of Economics and Administrative Sciences, Cilt: 2, Sayı: 24, Sayfa: 153-175, [Other Journal].
  • Özer, L., S. Gülpınar, , 2005; " "Risk Perceived by Customers in Service Sector: A Survey in Airline Industry"", Journal of Commerce & Tourism Education Faculty Gazi University, Sayı: 1, Sayfa: 49-65, [Other Journal].
  • Özer, L. Anteplioğlu, P., 2005; " "The Effect of Word of Mouth on Service Purchasing",", Hacettepe University Journal of Economics and Administrative Sciences, Cilt: 1, Sayı: 23, Sayfa: 203-224, [Other Journal].
  • Özer Şentürk L., Yücel, N., 2004; " "The Relation between Marketing Concept and Relationship Marketing"", Hacettepe University Journal of Economics and Administrative Sciences, Cilt: 2, Sayı: 22, Sayfa: 125-146 , [Other Journal].
  • Özer Şentürk L, 2004; " "Sales People Performance Appraisal by Customer's Point of View and Criteria Development"", Hacettepe University Journal of Economics and Administrative Sciences, Cilt: 1, Sayı: 22, Sayfa: 155-179, [Other Journal].
  • Özer Şentürk L., , 2003; " "A Literature Review About the Performance Appraisal Criteria of Sales People"", Hacettepe University Journal of Economics and Administrative Sciences, Cilt: 2, Sayı: 21, Sayfa: 169-203, [Other Journal].
  • Özer Şentürk L., Çam, F.Ç., 2002; " "Internal Public Relations and the Effectiveness of Employees: Hospitality Managers' Viewpoints in T.R.N.C."", EMU Journal of Tourism Research, Cilt: 1, Sayı: 3, Sayfa: 13-41, [Other Journal].
  • Özer Şentürk, L., 1999; " "The Theoretical Discussions in the Literature on Customer Satisfaction"", Hacettepe University Journal of Economics and Administrative Sciences, Cilt: 2, Sayı: 17, Sayfa: 159-180, [Other Journal].

Kitaplar

  • Hizmet Pazarlaması; Güncel Konular ve Yaklaşımlar, Özer, L., Kazancı, Ş., Yılmazel, S.E., Şen Küpeli, T., Kuş Demiray, D., Ozangözü, A.M., Yaylacı, A., Onuklu, N.N.; Detay Yayıncılık, 2016, Ankara , 1. Baskı., ISBN: 9786059189453.
  • Differentiation of Consumer Ethical Beliefs Towards Consumer Lifestyles. Business Ethics: Contemporary Global and Regional Issues, 117-136, , , Başgöze, P, Özer, L. & Hamidli, V.; LapLambert, 2012, Saarbrücken, Germany , 1. Baskı., ISBN: 9783659106521.
  • Pervasive Computing for Business: Trends and Applications”” Evaluating the Dimensions of Web-Based Software System Service Quality: An Empirical Study, Şişik, Ü., L. Özer, M. Cerit; IGI Global, 2010, Hershey,USA , 1. Baskı., ISBN: 9781605669660.

Kongre ve Sempozyumlar

  • 2019 - Erol, G., Özer, L. , "Viral Pazarlama: Sistematik Literatür Taraması ve Bir Model Önerisi", PPAD Pazarlama Kongresi (MMRA Marketing Kongress) 24. kONRE,İzmir , Tammetin, PPAD.
  • 2016 - Sefa Emre YILMAZEL, and Leyla Özer, "The Effects of eWOM Quality and Credibility on The Relation Between Website Quality and Atttitude Toward eWOM and Brand", 6th International Conference on Trends in Social Sciences and Humanities (TSSH 2016) 27 Aralık 2016-28 Aralık 2016, ,Bangkok, Tayland , Oral Presentation, EAAMP.
  • 2016 - Yılmazel, S.E.,L. Özer, "The Effects of eWOM Quality and Credibility on the Relation Between Website Quality and Attitude Toward eWOM nad Brand", 6th International Conference on Trends in Social Sciences and Humanities TSSH,Singapur , ÖZET, TSSH.
  • 2015 - Yılmazel, S.E., F. Çakal, L. Özer, "Understanding Cause-Related Marketing From Consumers Perspective: Exploring The Role Of Skepticism, Ethical Beliefs And Brand Attitude", 28th Eurepean Business Ethics Network Annual Conference,Istanbul- Turkey , Oral Presentation, EBEN.
  • 2015 - Gültekin, B., T. Şen Küpeli, A. Özge Atak, L. Özer, " The Role of Ethical Beliefs in Justice Perceptions in the Service Recovery", 28th Eurepean Business Ethics Network Annual Conference,Istanbul- Turkey , Oral Presentation, EBEN.
  • 2015 - Erol, G., G. Açıkdilli, L. Özer, D. Y. Ayhan, " Antecedence and Consequences of Perceived Online Retailers’ Ethical Behaviour", 28th Eurepean Business Ethics Network Annual Conference,Istanbul- Turkey , Oral Presentation, EBEN.
  • 2014 - Özer, L.T. Şen, S. E. Yılmazel, "The Influence of the Customer Value Dimensions to Customer Commitment", Global Arts and Science Society,Shenzhen, China , Oral Presentation, GASS.
  • 2014 - Özer, L.T., S. E. Yılmazel, "Exploring how website quality dimensions influence eWOM credibility and trust", Global Arts and Science Society,Shenzhen, China , Oral Presentation, GASS.
  • 2008 - Gültekin, B. Özer, L., "Marketing Trends", Marketing Trends,Venice- Italy , Poster Presentation.
  • 2008 - Başgöze, P., L. Özer, V. Hamidli, "The Differentiation of Consumer Ethical Beliefs Toward Consumer Lifestyles and Consumer Optimism/Pessimism", 21 st Eurepean Business Ethics Network Annual Conference,Antalya- Turkey , Oral Presentation, EBEN.
  • 2008 - Şişik, Ü., L. Özer, M. Cerit, "Study On Measuring Web-based Software System Service Quality ", 1st International Congress on Pervasive Computing and Management ,New Delhi- India , Oral Presentation, IEEE.
  • 2007 - Başgöze P. Özer, L., "9. International Forum on the Sciences, Techniques and Art Applied to Marketing", 9. International Forum on the Sciences, Techniques and Art Applied to Marketing,Madrid- Spain , Oral Presentation.
  • 2007 - Özer, L. Açıkdilli, G., "9. International Forum on the Sciences, Techniques and Art Applied to Marketing", 9. International Forum on the Sciences, Techniques and Art Applied to Marketing,Madrid- Spain , Oral Presentation.
  • 2006 - Özer, L. Ergeneli, A. Karan, M.B., "13. Annual Conference of the Multinational Finance Society", 13. Annual Conference of the Multinational Finance Society,Edinburg, UK , Oral Presentation.
  • 2005 - Özer, L.; A. Ergeneli ve M. B. Karan, "Twelfth Annual Conference of the Multinational Finance Society", Twelfth Annual Conference of the Multinational Finance Society,Greece , Oral Presentation.
  • 1999 - Ayhan, D. Y. Şentürk Özer, L., "4. Ulusal Pazarlama Kongresi", 4. Ulusal Pazarlama Kongresi,Antakya- Turkey , Oral Presentation.

Projeler

  • Financial Risk Perception of Investors and Specialists after Economic Crisis in Turkey, Görev: Researcher, Destekleyen Kuruluşlar: Hacettepe University Scientific Research Projects, Başlama Yılı: 0000, Bitiş Yılı: 2005, Durumu: Completed..

Profesyonel İş Deneyimleri

  • [2016] - [Devam Ediyor], Hacettepe University, Department of Business Administration, Profesör.
  • [2007] - [Devam Ediyor], Hacettepe University, Department of Business Administration, Assoc. Prof..
  • [2005] - [Devam Ediyor], HACETTEPE UNIVERSITY, Executive Board Member.
  • [1998] - [2007], Hacettepe University, Dept. of Business Administration, Asst.Prof..
  • [1987] - [1998], HACETTEPE UNIVERSITY, DEPARTMENT OF BUSINESS ADMINISTRATION, Research Assistant .
  • [1985] - [1987], Akkaya Şirketler Grubu Ankara Bürosu, Chief Accountant.
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