Prof.Dr. Leyla �zer

Email:	leyla@hacettepe.edu.tr
Telefon:	+90 312 297 87 00 / 136
WEB Sayfas�:	http://www.isletme.hacettepe.edu.tr/akademik-personel-detay/Leyla-Ozer/id/112
Anabilimdal�:	Pazarlama
Akademik �lgi Alanlar�:	Pazarlama Stratejileri, Hizmet Pazarlamas�,T�ketici Davran��lar�, M��teri Tatmini

E�itim Durumu

Lisans Hacettepe �niversitesi - ��letme Y�netimi B�l�m�, 1980 - 1985
Y�ksek Lisans Hacettepe �niversitesi - ��letme Y�netimi B�l�m�, 1985 - 1988
Doktora Hacettepe �niversitesi - ��letme Y�netimi B�l�m�, 1990 - 1998

Makaleler

SCI, SSCI, AHCI, SCI-E, ESCI �ndeksli Dergi

T �en K�peli, L �zer, 2020; " Assessing Perceived Risk and Perceived Value in the Hotel Industry: an Integrated Approach", Anatolia, Cilt: 1, Say�: 31, Sayfa: 111-130 , [SSCI].
�zer, L., P. Ba�g�ze, A. Karahan, 2017; " The Association between the Perceived Value and Patient Loyalty in Public University Hospitals in Turkey ", Total Quality Management and Business Excellence, Cilt: 28, Say�: 7, Sayfa: 782-800, [SSCI].

Di�er Uluslararas� �ndeksli Dergi

Boz Semerci, A., L. �zer, 2018; " Recovery Behaviours in Education: The role of Innovativeness and Emotional Intelligence. ", Journal of Psychological and Educational Research, Cilt: 1, Say�: 26, Sayfa: 69-89, [Other International Indexed Journal].
�zer, L., �.Kement, B. Gultekin, 2015; " Geni�letilmi� Planlanm�� Davran�� Teorisi Kapsam�nda Ye�il Y�ld�zl� Otelleri Tekrar Ziyaret Etme Niyeti. ", Hacettepe �niversitesi �ktisadi ve �dari Bilimler Fak�ltesi Dergisi, Cilt: 4, Say�: 33, Sayfa: 59-85, [Other International Indexed Journal].
�zer, L., B. Gultekin, 2015; " Pre- and Post-purchase Stage in Impulse Buying: The Role of Mood and Satisfaction", Journal of Retailing and Consumer Services, Cilt: 1, Say�: 22, Sayfa: 71-76, [Other International Indexed Journal].
�zer, L., B. Gultekin, S. Ayd�n, 2015; " T�rk�e ve Yabanc� Dilde Marka �smi Kullan�lmas�n�n Alg�lanan Kalite ve Sat�nalma �ste�ine Etkisi ", Sosyoekonomi, Cilt: 24, Say�: 23, Sayfa: 131-142, [Other International Indexed Journal].
�zer, L., P�nar Ba�g�ze, 2014; " Does the Consequences of Overall Service Quality and Transaction Specific Service Quality Differ?", International Journal of Business and Management Review, Cilt: 1, Say�: 2, Sayfa: 52-65, [Other International Indexed Journal].
�zer L. , B. G. Burul, B. G�ltekin, 2013; " Bankac�l�k Sekt�r�nde M��teri De�erinin Marka Alg�lar� ve M��teri Sadakati �er�evesinde �ncelenmesi", Sosyo Ekonomi Dergisi, Cilt: 1, Say�: 19, Sayfa: 295-315, [Other International Indexed Journal].
�zer, L., G. Acikdilli , 2012; " Innovation Adoption and Diffusion in the Industrial Markets: An Emprical Research on the Small and Medium Size Enterprises in Ankara-Ostim", International Journal of Humanities and Social Science, Cilt: 23, Say�: 2, Sayfa: 121-132, [Other International Indexed Journal].
G�ltekin,B. & �zer L., 2012; " The Influence of Hedonic Motives and Browsing on Impulse Buying", Journal of Economics and Behavioral Studies, Cilt: 3, Say�: 4, Sayfa: 180-189, [Other International Indexed Journal].
Basg�ze,P , �zer L., 2012; " Effects of Brand Credibility on Technology Acceptance Model: Adaptation of the Model to the Purchase Intention", International Journal of Humanities and Social Science, Cilt: 20, Say�: 2, Sayfa: 292-298, [Other International Indexed Journal].
G�ltekin,B. & �zer, L., 2012; " Store Images� Influence on Perceived Quality of Store Brands and store Brand Purchasing Behavior", Mediterranean Journal of Social Sciences, Cilt: 2, Say�: 3, Sayfa: 189-195, [Other International Indexed Journal].
Basg�ze,P., �zer L., 2012; " Gender Effect on Brand Credibility and Purchase Relation: Does BC Vary Among Different Brands.", International Journal of Arts and Commerce, Cilt: 5, Say�: 1, Sayfa: 58-69, [Other International Indexed Journal].
�zer, L.,G. Bozkurt, A.E. Serto�lu, 2012; " Internet Bankac�l��nda Banka De�i�tirme Niyetini Etkileyen Fakt�rler", ��letme Ara�t�rmalar� Dergisi, Cilt: 4, Say�: 4, Sayfa: 141-156, [Other International Indexed Journal].
�zer, L., A. Ergeneli ve V. Hamidli, 2010; " Sat�nalma Sonras� Tatminsizlik Durumundaki Tepkiler: T�rkiye ve Azerbaycan�da Bir Ara�t�rma", Anatolia Turizm Ara�t�rmalar� Dergisi, Cilt: 1, Say�: 21, Sayfa: 121-127, [Other International Indexed Journal].
�zer, L. Ergeneli , A. Karan, M.B., 2006; " "Risk and Return Perception and the Investment Preferences of Investors and Specialists: Evidence from an Emerging Market"", Eurasian Review of Economics and Finance, Cilt: 1, Say�: 2, Sayfa: 10-20, [Other International Indexed Journal].
G�ltekin, B. �zer, L., 2005; " “Identification of Store Image Dimensions: Customer’s point of view”", Journal of Sociological Research, Cilt: 2, Say�: 8, Sayfa: 88-116, [Other International Indexed Journal].

Di�er Dergi

N. Y�cel, L. �zer,, 2006; " "The Interrelations between Relationship Marketing, Firms Cooperations and Trust"", Hacettepe University Journal of Economics and Administrative Sciences, Cilt: 2, Say�: 24, Sayfa: 153-175, [Other Journal].
�zer, L. Anteplio�lu, P., 2005; " "The Effect of Word of Mouth on Service Purchasing",", Hacettepe University Journal of Economics and Administrative Sciences, Cilt: 1, Say�: 23, Sayfa: 203-224, [Other Journal].
�zer, L., S. G�lp�nar, , 2005; " "Risk Perceived by Customers in Service Sector: A Survey in Airline Industry"", Journal of Commerce & Tourism Education Faculty Gazi University, Say�: 1, Sayfa: 49-65, [Other Journal].
�zer �ent�rk L., Y�cel, N., 2004; " "The Relation between Marketing Concept and Relationship Marketing"", Hacettepe University Journal of Economics and Administrative Sciences, Cilt: 2, Say�: 22, Sayfa: 125-146 , [Other Journal].
�zer �ent�rk L, 2004; " "Sales People Performance Appraisal by Customer's Point of View and Criteria Development"", Hacettepe University Journal of Economics and Administrative Sciences, Cilt: 1, Say�: 22, Sayfa: 155-179, [Other Journal].
�zer �ent�rk L., , 2003; " "A Literature Review About the Performance Appraisal Criteria of Sales People"", Hacettepe University Journal of Economics and Administrative Sciences, Cilt: 2, Say�: 21, Sayfa: 169-203, [Other Journal].
�zer �ent�rk L., �am, F.�., 2002; " "Internal Public Relations and the Effectiveness of Employees: Hospitality Managers' Viewpoints in T.R.N.C."", EMU Journal of Tourism Research, Cilt: 1, Say�: 3, Sayfa: 13-41, [Other Journal].
�zer �ent�rk, L., 1999; " "The Theoretical Discussions in the Literature on Customer Satisfaction"", Hacettepe University Journal of Economics and Administrative Sciences, Cilt: 2, Say�: 17, Sayfa: 159-180, [Other Journal].

Kitaplar

Hizmet Pazarlamas�; G�ncel Konular ve Yakla��mlar, �zer, L., Kazanc�, �., Y�lmazel, S.E., �en K�peli, T., Ku� Demiray, D., Ozang�z�, A.M., Yaylac�, A., Onuklu, N.N.; Detay Yay�nc�l�k, 2016, Ankara , 1. Bask�., ISBN: 9786059189453.
Differentiation of Consumer Ethical Beliefs Towards Consumer Lifestyles. Business Ethics: Contemporary Global and Regional Issues, 117-136, , , Ba�g�ze, P, �zer, L. & Hamidli, V.; LapLambert, 2012, Saarbr�cken, Germany , 1. Bask�., ISBN: 9783659106521.
Pervasive Computing for Business: Trends and Applications�� Evaluating the Dimensions of Web-Based Software System Service Quality: An Empirical Study, �i�ik, �., L. �zer, M. Cerit; IGI Global, 2010, Hershey,USA , 1. Bask�., ISBN: 9781605669660.

Kongre ve Sempozyumlar

2019 - Erol, G., �zer, L. , "Viral Pazarlama: Sistematik Literat�r Taramas� ve Bir Model �nerisi", PPAD Pazarlama Kongresi (MMRA Marketing Kongress) 24. kONRE,�zmir , Tammetin, PPAD.
2016 - Sefa Emre YILMAZEL, and Leyla �zer, "The Effects of eWOM Quality and Credibility on The Relation Between Website Quality and Atttitude Toward eWOM and Brand", 6th International Conference on Trends in Social Sciences and Humanities (TSSH 2016) 27 Aral�k 2016-28 Aral�k 2016, ,Bangkok, Tayland , Oral Presentation, EAAMP.
2016 - Y�lmazel, S.E.,L. �zer, "The Effects of eWOM Quality and Credibility on the Relation Between Website Quality and Attitude Toward eWOM nad Brand", 6th International Conference on Trends in Social Sciences and Humanities TSSH,Singapur , �ZET, TSSH.
2015 - Y�lmazel, S.E., F. �akal, L. �zer, "Understanding Cause-Related Marketing From Consumers Perspective: Exploring The Role Of Skepticism, Ethical Beliefs And Brand Attitude", 28th Eurepean Business Ethics Network Annual Conference,Istanbul- Turkey , Oral Presentation, EBEN.
2015 - G�ltekin, B., T. �en K�peli, A. �zge Atak, L. �zer, " The Role of Ethical Beliefs in Justice Perceptions in the Service Recovery", 28th Eurepean Business Ethics Network Annual Conference,Istanbul- Turkey , Oral Presentation, EBEN.
2015 - Erol, G., G. A��kdilli, L. �zer, D. Y. Ayhan, " Antecedence and Consequences of Perceived Online Retailers� Ethical Behaviour", 28th Eurepean Business Ethics Network Annual Conference,Istanbul- Turkey , Oral Presentation, EBEN.
2014 - �zer, L.T. �en, S. E. Y�lmazel, "The Influence of the Customer Value Dimensions to Customer Commitment", Global Arts and Science Society,Shenzhen, China , Oral Presentation, GASS.
2014 - �zer, L.T., S. E. Y�lmazel, "Exploring how website quality dimensions influence eWOM credibility and trust", Global Arts and Science Society,Shenzhen, China , Oral Presentation, GASS.
2008 - G�ltekin, B. �zer, L., "Marketing Trends", Marketing Trends,Venice- Italy , Poster Presentation.
2008 - Ba�g�ze, P., L. �zer, V. Hamidli, "The Differentiation of Consumer Ethical Beliefs Toward Consumer Lifestyles and Consumer Optimism/Pessimism", 21 st Eurepean Business Ethics Network Annual Conference,Antalya- Turkey , Oral Presentation, EBEN.
2008 - �i�ik, �., L. �zer, M. Cerit, "Study On Measuring Web-based Software System Service Quality ", 1st International Congress on Pervasive Computing and Management ,New Delhi- India , Oral Presentation, IEEE.
2007 - Ba�g�ze P. �zer, L., "9. International Forum on the Sciences, Techniques and Art Applied to Marketing", 9. International Forum on the Sciences, Techniques and Art Applied to Marketing,Madrid- Spain , Oral Presentation.
2007 - �zer, L. A��kdilli, G., "9. International Forum on the Sciences, Techniques and Art Applied to Marketing", 9. International Forum on the Sciences, Techniques and Art Applied to Marketing,Madrid- Spain , Oral Presentation.
2006 - �zer, L. Ergeneli, A. Karan, M.B., "13. Annual Conference of the Multinational Finance Society", 13. Annual Conference of the Multinational Finance Society,Edinburg, UK , Oral Presentation.
2005 - �zer, L.; A. Ergeneli ve M. B. Karan, "Twelfth Annual Conference of the Multinational Finance Society", Twelfth Annual Conference of the Multinational Finance Society,Greece , Oral Presentation.
1999 - Ayhan, D. Y. �ent�rk �zer, L., "4. Ulusal Pazarlama Kongresi", 4. Ulusal Pazarlama Kongresi,Antakya- Turkey , Oral Presentation.

Projeler

Financial Risk Perception of Investors and Specialists after Economic Crisis in Turkey, G�rev: Researcher, Destekleyen Kurulu�lar: Hacettepe University Scientific Research Projects, Ba�lama Y�l�: 0000, Biti� Y�l�: 2005, Durumu: Completed..

Profesyonel �� Deneyimleri

[2016] - [Devam Ediyor], Hacettepe University, Department of Business Administration, Profes�r.
[2007] - [Devam Ediyor], Hacettepe University, Department of Business Administration, Assoc. Prof..
[2005] - [Devam Ediyor], HACETTEPE UNIVERSITY, Executive Board Member.
[1998] - [2007], Hacettepe University, Dept. of Business Administration, Asst.Prof..
[1987] - [1998], HACETTEPE UNIVERSITY, DEPARTMENT OF BUSINESS ADMINISTRATION, Research Assistant .
[1985] - [1987], Akkaya �irketler Grubu Ankara B�rosu, Chief Accountant.